Apple's iPhone 5S Ad Focuses on Innovating How You Work

If the rumors are true, we're only a few of months away from the debut of a brand new iPhone, but that hasn't stopped Apple from ramping up its promotion of the iPhone 5S.


Just a month after showing off an iPhone 5S commercial focused on the family, Apple has revealed yet another high production value video spot, this time emphasizing how the device assists people in their work.

Simple titled "Dreams," the commercial takes us on a visual journey through scenarios in which weather researchers, firemen, a pilot, a jeweler and a painter use the versatile smartphone to do everything from taking environmental readings to pinpointing the location of an emergency.

At one point, the video even shows us a vet placing the smartphone against the belly of a horse to get an electrocardiogram (ECG) reading using the Veterinary AliveECG app.



Similarly, a doctor is shown using the device as a translator with a patient, and later we see environmental researchers using the SAM-1 Smart Aqua Meter app to measure the pH levels in the local water.

This new push to stir up interest in the iPhone 5S so close to what many thought was the launch of the iPhone 6 will likely add fuel to recent rumors of a delay that will see the updated smartphone debut in October instead of September, as previous reports had indicated

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